- Denver, Colorado
My 420 Tours was first created to be a weeklong cannabis celebration during the week of April 20, 2013. The idea was to take 120 people on an all inclusive, pot friendly vacation that included transportation, 420 friendly hotels, pot events, marijuana educational workshops, and provided visitors with an overall unforgettable Colorado experience.
After only three weeks of preparation – which included building a new website, setting up the basic tour logistics, and creating some key partnerships – WorldCannabisWeek.com was born. With only a small marketing budget, and an incredible partnership with the High Times Magazine Cannabis Cup, World Cannabis Week was sold out in 2 weeks!
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